IUK | Media

Department of Media

About Department

The program strives to produce graduates who are broadly educated, ethical, technologically proficient, literate in the media of mass communication, and able to assume leadership roles in the information age. By emphasizing the study and the practice of communication in an urban environment, the programs offered by the department prepare students for lifetime careers in which they will shape, analyze, respond to, and work in the fields of communication. Students will acquire verbal, literate, numerate, visual, and social communication competencies through a combination of academic and professional experiences in an area of concentration selected by each student


Department Mission

The B.A. in Media program at the International University of Science and Technology aims to provide excellence in Media and mass communication teaching, scholarship, and encourage creative talents by providing innovative and creative environments.


Faculty Members

Department Programs

B.Sc.Journalism and Electronic Publishing

  • Degree Requirements

The Bachelor's degree in Media and mass communication studies concentrates on interpersonal communication, where students will gain knowledge of the interplay between communication and relationships on both micro and societal levels. At the micro-level, students will develop analytic and communication skills needed to understand the process of relationship development, maintenance, and deterioration. At the societal level, students will acquire critical reasoning skills needed to interpret images and messages about families and other small groups.

Students will be prepared for entry-level media and mass communication positions in organizations such as those allied with health care and human development or for advanced work in communication studies and other fields focusing on the analysis of human behavior.

 

Students seeking the Bachelor of Arts degree must complete the general education requirements, college of Arts requirements, major requirements, and free elective requirements. The total hours required for a Bachelor of Arts degree is 120 credit hours summarized as below:

  1. University Core Courses (General Education)             42 credit hours
  2. College of Arts requirements           24 credit hours
  3. Major Requirements (compulsory + elective) 48 credit hours
  4. College and Major Elective courses             6 credit hours

Course code Course Title Credit Hours PRE-requisite CO-requisite
MEDI 101 Media and Society 3 ENGL 100  
MEDI 202 Intro to Communication Theory 3   MEDI 101
MEDI 220 Visual Communications Technology 3 MEDI 202  
MEDI 240 Mass Communication 3 MEDI 101  
MEDI 310 Writing for Print and Digital Media 3 ENGL 120  
MEDI 330 Communication Research Methods 3 ENGL 120  
MEDI 370 News and Social Media 3   MEDI 310
MEDI 415 Information & Communication Technologies 3 Info area & MEDI 202  
Total 24    
Journalism and Electronic Publishing Compulsory (15 credits)

Students must complete all the following courses. They have to ensure that all the pre-requisite requirements are satisfied:

Course code Course Title Credit Hours PRE-requisite CO-requisite
MEDI 311 Editing News for Print and Digital Media 3 MEDI 310  
MEDI 316 Electronic News 3 MEDI 220  
MEDI 317 Multimedia Journalism       3   MEDI 316
MEDI 414 Social Issues in Journalism 3 MEDI 310  
MEDI 420 Media Design and Production 3   MEDI 316
Total 15    
Journalism and Electronic Publishing Elective (9 credits)

Students must complete nine credits from the following courses. They have to ensure that all the pre-requisite requirements are satisfied:

Course code Course Title Credit Hours PRE-requisite CO-requisite
MEDI 312 Future of Global Journalism 3 MEDI 311  
MEDI 425 Sports Journalism 3 MEDI 317  
MEDI 457 Intercultural Communication and Organizations 3 MEDI 317  
MEDI 470 Television Journalism 3 MEDI 317  
MEDI 475 Radio Journalism 3 MEDI 317  
MEDI 350 Investigative journalism 3   MEDI  457
MEDI 324 Photojournalism 1 3   MEDI  457
MEDI 362 Introduction to Advertising 3   MEDI  457
Total 9    

Students may select any three credits offered by the college of Arts and three credits from the major courses. One of these courses must be at the junior (300) or the senior level (400)

*At least one course must be of 400-level
Course code Course Title Credit Hours
- College of Arts elective (300 or 400 levels*) 3
- Major Elective (300 or 400 levels*) 3

B.Sc.Public Relations and Advertisement

  • Degree Requirements

The Bachelor's degree in Media and mass communication studies concentrates on interpersonal communication, where students will gain knowledge of the interplay between communication and relationships on both micro and societal levels. At the micro-level, students will develop analytic and communication skills needed to understand the process of relationship development, maintenance, and deterioration. At the societal level, students will acquire critical reasoning skills needed to interpret images and messages about families and other small groups.

Students will be prepared for entry-level media and mass communication positions in organizations such as those allied with health care and human development or for advanced work in communication studies and other fields focusing on the analysis of human behavior.

 

Students seeking the Bachelor of Arts degree must complete the general education requirements, college of Arts requirements, major requirements, and free elective requirements. The total hours required for a Bachelor of Arts degree is 120 credit hours summarized as below:

  1. University Core Courses (General Education) 42 credit hours
  2. College of Arts requirements             24 credit hours
  3. Major Requirements (compulsory + elective) 48 credit hours
  4. College and Major Elective courses             6 credit hours

Course code Course Title Credit Hours PRE-requisite CO-requisite
MEDI 101 Media and Society 3 ENGL 100  
MEDI 202 Intro to Communication Theory 3   MEDI 101
MEDI 220 Visual Communications Technology 3 MEDI 202  
MEDI 240 Mass Communication 3 MEDI 101  
MEDI 310 Writing for Print and Digital Media 3 ENGL 120  
MEDI 330 Communication Research Methods 3 ENGL 120  
MEDI 370 News and Social Media 3   MEDI 310
MEDI 415 Information & Communication Technologies 3 Info area & MEDI 202  
Total 24    
Public Relations and Advertisement Compulsory (15 credits)

Students must complete all the following courses. They have to ensure that all the pre-requisite requirements are satisfied:

Course code Course Title Credit Hours PRE-requisite CO-requisite
MEDI 200 Principles of Public Relations 3 MEDI 101  
MEDI 362 Introduction to Advertising 3 MEDI 200  
MEDI 369 Interpersonal Communication& Persuasion 3 MEDI 340  
MEDI 337 Strategic Public Relations Planning 3 MEDI 330  
MEDI 420 Social media or public relations 3 MEDI 369  
Total 15    
Public Relations and Advertisement Elective (9 credits)

Students must complete nine credits from the following courses. They have to ensure that all the pre-requisite requirements are satisfied:

Course code Course Title Credit Hours PRE-requisite CO-requisite
MEDI 312 Future of Global Journalism 3 MEDI 311  
MEDI 361 Advertising design and copywriting 3 MEDI 310  
MEDI 363 Global & Multicultural Advertising 3 MEDI 310  
MEDI 420 Media Production Workshop I 3   MEDI 337
MEDI 459 Writing and Presentation for PR 3 MEDI  369  
MEDI 460 Advertising Campaign Competition 3 MEDI  362  
MEDI 461 Public Relations Campaign 3 senior standing  
MEDI 463 Integrated Communication Campaigns 3 senior standing  
Total 9    

Students may select any three credits offered by the college of Arts and three credits from the major courses. One of these courses must be at the junior (300) or the senior level (400)

*At least one course must be of 400-level
Course code Course Title Credit Hours
- College of Arts elective (300 or 400 levels*) 3
- Major Elective (300 or 400 levels*) 3
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